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Are you goal-oriented, engaged in complex processes? Do they flow naturally on "auto-pilot", or does change at any point along the activity chain require additional strategizing? Have you considered that each dynamic process is really a campaign, to be won or lost, defined as a series of aggressive activities to attain a specific objective? Is being goal-oriented enough to succeed? |
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Maze “Campaign” is an apt name for the many processes we engage as we strive for professional goals. In fact we drive, and live, and wage these campaigns, but their outcomes are never certain. Goals must be fought for in our competitive world. • Today, managing events on the road to our successes requires more strategizing, planning and tracking than current methodologies offer. We can fail in the maze of false directions and bad choices without an overarching view generated by effective strategizing and planning. |
No interactive plan Let us focus on the sales campaign as a model for goal-oriented, dynamic processes. Existing in our minds is really not a campaign but loosely connected thoughts, mostly of what might happen. We remember some activities, especially the painful ones. We struggle to assemble future-looking thoughts concerning any one prospect. Where do we go for help: CRM systems, Outlook, PDA, notes? Their usefulness degrades fast in a dynamic environment. There is no platform to move forward from, no interactive plan, no unifying vision… so everything is up in the air! |
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Vision to succeed
In the real world multiple campaigns stress the mental juggling act and challenge the flow, direction, speed and success of goal achievement in dynamic disciplines such as sales, marketing, negotiation, consulting and professional projects. Goal-oriented professionals require a vision for success not created in current systems. To manage all of these factors, constant strategizing and tracking of every pivotal activity proves essential for navigating routes to success. For those professionals that do, the result is enhanced performance plus accurate forecasting with the vision to succeed. The key is how to get that done efficiently.
Why are these campaigns different? Markets, regions, products, complexity, competition, economic factors, skills, you name it. The same ground covered again is never the same campaign. No two are identical. For example a “sales process” is a guide that must be meshed with the prospect’s intentions and timing. Competitors attempt to steer the process to their ends, so it is a battle requiring constant vigilance and flexible adapting. That is why the actual campaign activity above is so different from the “sales process” and from each other. The longer each campaign, the more variation and chance for dropping-the-ball. The professional needs to constantly strategize to stay in the game. But how? That is what GATEtoGOALS is all about!
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Welcome to GATEtoGOALS… guiding action to excellence in dynamic disciplines
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